Something shaped. A mark that stays.
Everything you need to write about Pragte or show our logo: the Imprint symbol, the wordmark, our colours, type and voice.
Three frames. One lasting mark.
The symbol is three overlapping rounded frames: Before, Live and After. They read as web pages, slides, event phases, a doorway into a moment. Where all three overlap is the imprint left behind, in coral.
- Always lowercase. The wordmark is pragte. In sentences, write Pragte.
- Give it room. Keep clear space around the logo at least the height of the coral mark.
- Do not recolour the frames, add effects, rotate or stretch the logo.
Warm, calm, never only bridal.
Deep plum carries emotional warmth without becoming pink or childish. Ivory keeps pages soft. Coral marks the moment that matters.
#5B3A5E#211E22#FBF7F1#D77A68#D7BC8A#EDE4EFInstrument Sans and Instrument Serif.
The sans runs the product and most of the words. The serif is kept for headlines and the emotional phrases worth slowing down for. Both are free Google Fonts, self-hosted.
Instrument Serif
Leave your mark.
Aa Bb Cc 0123456789
Instrument Sans
Everything changes at the right time.
Aa Bb Cc 0123456789
Calm, meaningful, effortless.
We say
- “Your moment is ready.”
- “Design what visitors see before, during and after.”
- “Everything changes at the right time.”
- “Your website is now in its Wedding Day phase.”
- “The moment has passed. The memories remain.”
Plain words, not technical ones
| Instead of | We say |
|---|---|
| Deployment | Publish |
| Workflow execution | Phases |
| Conditional visibility | Change automatically |
| Publication lifecycle | Before, Live and After |
| Dynamic rendering | Keep as a memory |
We avoid
- Rings, hearts or wedding bells
- Fingerprints
- Sparkle-heavy AI styling
- A decorative script wordmark
- Bright rainbow colours
- Three disconnected circles
- A literal clock
Writing about Pragte?
Pragte is one website for every phase of your moment. People design what visitors see before, during and after an event, and Pragte changes the site automatically, from invitation to the day itself to lasting memory. It starts with weddings.
Email hello@pragte.com